Differences in Vote Determinants among New and Repeat Voters.

This paper argues that new voters will be less knowledgeable and attached to the political system than returning voters. It is also claimed that it is easier for voters to understand social policies than economic policies. These two arguments lead to the prediction that economic preferences will influence the decisions of returning voters but not new voters and that social preferences will influences voters of both types. The hypotheses are testing using ANES data from every presidential election from 1988-2008. The data provide strong support for the hypotheses. If campaigns are attempting to mobilize new voters, they should focus on social issues because they are accessible to all voters. However, if campaigns are attempting to turnout established supporters, economic appeals may be more effective. [ABSTRACT FROM AUTHOR]