Personalized medicine in the management of colorectal cancer.

The author discusses the use of personalized medicine in management of patients with colorectal cancer in Canada. The author states that personalized medicine helps form basis of a holistic, individualized approach to the management of the disease. The author notes that reimbursement process is the greatest threat to precision therapies. The author mentions that the full potential of personalized medicine can be reached if healthcare professionals bring about changes in health care delivery.