International Competitiveness of the Chinese Publishing Industry.

Based on the trade data and three international competitiveness evaluation indexes, namely, international market share, trade competitive index and revealed comparative advantage index, this paper analyzes the international competitiveness of Chinese publishing industry from horizontal and vertical dimensions. The results show that, the international competitiveness of Chinese publishing industry is enhanced year by year. However, compared with the USA, the UK, Germany and other developed countries, it is still significantly weaker, and the gap between each other has the potential to expand. [ABSTRACT FROM AUTHOR]