Country of origin or EU/non-EU labelling of beef? Comparing structural reliability and validity of discrete choice experiments for measurement of consumer preferences for origin and extrinsic quality cues.

Highlights: [•] Preferences for beef labelling origin and quality cues was studied using choice experiments (CE). [•] CEs, are widely used to elicit attribute importance. [•] CEs with and without presence of price was compared. [•] Gaps for attribute importance was supported, but more so on levels than in orderings. [•] CEs reveal violations of transitivity and dominance. [Copyright &y& Elsevier]