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Defining public relations roles in the U.S.A. using cluster analysis.

Authors :
Vieira, Edward T.
Grantham, Susan
Source :
Public Relations Review. Mar2014, Vol. 40 Issue 1, p60-68. 9p.
Publication Year :
2014

Abstract

Highlights: [•] Findings were similar to a study of European PR practitioners. [•] Five PR roles were found. [•] Management roles: Negotiator and policy advisor. [•] Staff roles: Brand officer, internal communicator, and press agent. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
*PUBLIC relations
*PRESS agents
*SOCIAL policy
*CLUSTER analysis (Statistics)
*CONSULTANTS

Details

Language :
English
ISSN :
03638111
Volume :
40
Issue :
1
Database :
Academic Search Index
Journal :
Public Relations Review
Publication Type :
Academic Journal
Accession number :
94303551
Full Text :
https://doi.org/10.1016/j.pubrev.2013.11.021
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