To be, or not to be: Paradoxes in strategic public relations in Italy.

Highlights: [•] The study is based on the generic principles of public relations. [•] It assesses strategic public relations practice in Italy. [•] It studies public relations professionals from the corporations, governments and non-profits. [•] Results show some uniqueness in public relations practices among the different sectors. [•] This study contributes to the body of knowledge in global public relations. [ABSTRACT FROM AUTHOR]