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Laminated promotion goes a long way.

Authors :
Parisi, Joy
Source :
Publishers Weekly. 9/12/1994, Vol. 241 Issue 37, p21. 1/3p.
Publication Year :
1994

Abstract

Reports on Anchor's laminated reading list as a promotion for the book `Nine Parts of Desire' and for Middle Eastern books. Favorable reaction from booksellers; Titles from the list.

Subjects

Subjects :
*MIDDLE Eastern literature
*MARKETING

Details

Language :
English
ISSN :
00000019
Volume :
241
Issue :
37
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
9410040839

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Authors Abstract Subjects Details