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Tactics that work.

Authors :
Kinsella, Bridget
Parisi, Joy
Source :
Publishers Weekly. 6/20/1994, Vol. 241 Issue 25, p40. 3p. 9 Black and White Photographs, 1 Graph.
Publication Year :
1994

Abstract

Presents highlights of the 1994 American Booksellers Association (ABA) Convention and Trade Show held in Los Angeles, California from May 28 to 31. Session called `The Competitive Environment of Bookselling'; Comparative Shopper Survey on shopper motivation commissioned by the ABA group and done by the Wirthlin Group; Introduction of multimedia through the Electronic Books sessions. INSET: Award-winning books and booksellers..

Subjects

Subjects :
*CONFERENCES & conventions

Details

Language :
English
ISSN :
00000019
Volume :
241
Issue :
25
Database :
Academic Search Index
Journal :
Publishers Weekly
Publication Type :
Periodical
Accession number :
9407140631