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Public relations and marketing.
- Source :
-
Journal of Academic Librarianship . Nov93, Vol. 19 Issue 5, p348-348. 1/3p. - Publication Year :
- 1993
-
Abstract
- Reviews the books `ABCs of Library Promotion, 3rd ed.,' by Steve Sherman and `Marketing & Libraries Do Mix: A Handbook for Libraries and Information Centers.'
- Subjects :
- ABC'S of Library Promotion (Book)
MARKETING & Libraries Do Mix (Book)
Subjects
Details
- Language :
- English
- ISSN :
- 00991333
- Volume :
- 19
- Issue :
- 5
- Database :
- Academic Search Index
- Journal :
- Journal of Academic Librarianship
- Publication Type :
- Review
- Accession number :
- 9407125794