Back to Search Start Over

Public relations and marketing.

Authors :
Hendry, Joseph D.
Sanwald, William
Source :
Journal of Academic Librarianship. Nov93, Vol. 19 Issue 5, p348-348. 1/3p.
Publication Year :
1993

Abstract

Reviews the books `ABCs of Library Promotion, 3rd ed.,' by Steve Sherman and `Marketing & Libraries Do Mix: A Handbook for Libraries and Information Centers.'

Details

Language :
English
ISSN :
00991333
Volume :
19
Issue :
5
Database :
Academic Search Index
Journal :
Journal of Academic Librarianship
Publication Type :
Review
Accession number :
9407125794