Back to Search
Start Over
Kia maps crucial L.A. assault.
- Source :
-
Brandweek . 5/2/94, Vol. 35 Issue 18, p12. 1/3p. 1 Color Photograph. - Publication Year :
- 1994
-
Abstract
- Reports on Kia Motors America's launching of advertisements in Los Angeles, California. Advertising agency; Targeting of Japanese imports with a low price strategy on its Sephia sedan; Success in Los Angeles as determinant of the timing of Kia's future product plans.
- Subjects :
- *AUTOMOBILE advertising
Subjects
Details
- Language :
- English
- ISSN :
- 10644318
- Volume :
- 35
- Issue :
- 18
- Database :
- Academic Search Index
- Journal :
- Brandweek
- Publication Type :
- Periodical
- Accession number :
- 9405313626