Back to Search Start Over

Fla. weekly papers square off about advertising rates.

Authors :
Giobbe, Dorothy
Source :
Editor & Publisher. 1/15/94, Vol. 127 Issue 3, p32. 5/6p.
Publication Year :
1994

Abstract

Reports on the complaint of `Beacon' weekly that Breeze Corp. is violating Florida Statute 540.01 prohibiting unfair discrimination and competition in business by illegally setting below costs of production advertising rates. Compared rates Breeze, `Shooper,' and `Beacon,' rate per column inch; Average per column inch rate for weeklies from the Florida Advertising Publishers Association Membership Directory.

Subjects

Subjects :
*NEWSPAPER advertising
*RATES

Details

Language :
English
ISSN :
0013094X
Volume :
127
Issue :
3
Database :
Academic Search Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
9404141574