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- Source :
-
Communication World . Oct2013, Vol. 30 Issue 7, p10-12. 3p. - Publication Year :
- 2013
-
Abstract
- The article offers the author's insight on ways to have an effective business communication through business writing. The author offers five steps to keep readers from reading a certain document which include by offering advantages, use engaging style, and think as a reader. She explores the idea of Robert Cialdini, author of the book "Yes! 50 Scientifically Proven Ways to Be Persuasive," which concerns about business communication.
- Subjects :
- *BUSINESS writing
*WRITTEN communication
*READING
*COMMUNICATION in management
Subjects
Details
- Language :
- English
- ISSN :
- 07447612
- Volume :
- 30
- Issue :
- 7
- Database :
- Academic Search Index
- Journal :
- Communication World
- Publication Type :
- Periodical
- Accession number :
- 93672619