Back to Search
Start Over
MICHAEL MACMILLAN'S BIG BLUE IDEA.
- Source :
-
Canadian Business . Feb2014, Vol. 87 Issue 1, p56-60. 5p. 2 Color Photographs. - Publication Year :
- 2014
-
Abstract
- The article focuses on Blue Ant, a Canadian multimedia company founded by Michael MacMillan and Seaton McLean in 2011. Topics discussed include the development of smartly-targeted content that is available across all media platforms, the use of cross-promotions to maximize returns, and startup capital MacMillan raised for the venture. Also mentioned are Blue Ant's focus on affluent baby boomers and millennials and the strategic importance of selling advertising across various channels.
- Subjects :
- *MULTIMEDIA communications
*MULTIMEDIA systems
Subjects
Details
- Language :
- English
- ISSN :
- 00083100
- Volume :
- 87
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Canadian Business
- Publication Type :
- Periodical
- Accession number :
- 93650121