In Apology, And a Sale, Target Tries To Appease.

Authors :: HARRIS, ELIZABETH A.
Perlroth, Nicole
Source :: New York Times. 12/21/2013, Vol. 163 Issue 56357, pB1-B7. 2p. 1 Black and White Photograph.
Publication Year :: 2013
Abstract: The article examines the efforts of U.S. retailer Target, led by Chief Executive Gregg W. Steinhafel, to satisfy customers upset over the 2013 theft of credit and debit card information from over 40 million customers. Details are provided on an apology issued by Steinhafel as well as promises to offer in-store discounts and credit monitoring services to those affected. Possible revenue losses as a result of the incident are examined.