DRUŠTVENO ODGOVORNO POSLOVANJE I ZAŠTITA ZDRAVLJA I SIGURNOST NA RADU.

Social responsibility involves dedication on the part of businesses and civil society to the promotion of good examples of lifelong learning and sustainable economic development, all with the goal to contribute to safe and healthy life of people, workers, their families, local community and society as a whole. Social responsibility is a strategy benefiting the quality of life and general satisfaction of a society. In essence, social responsibility is willingness to upgrade safety and health to levels that surpass standards laid down in the law and to increase social development standards and the level of human rights. Voluntary engagement and dedication of each individual to this effort is an investment in our future and does not allow for social exclusion. Introducing the concept of social responsibility in every community involves acceptance of a code of ethics that includes responsibility to the people, to the environment, and socially responsible behaviour. In expressing social responsibility and orientation to safety and health, local communities and organisations should strive to develop social standards and norms of responsible behaviour, and promote environment protection and respect for the right to a healthy life and work. Everyone should participate in positive and transparent management of safety and health and should stand up for the interests of all stakeholders. Safety and health management require new and extended cooperation among all stakeholders in order to upgrade social dialogue, develop skills in socially responsible behaviour, and promote the culture of prevention and professional anticipation of undesirable situations, including responsible change management. [ABSTRACT FROM AUTHOR]