Produção cinematográfica brasileira: o design estratégico para formulação de projetos competitivos.

The principal aim of this article is analyzing the forms of financing the Cinema in Brazil. These forms are influenced by economical patterns with nature aesthetics-productive and by the popular techno-aesthetical pattern. The meeting of these patterns provokes a tension, made, on one hand, by the expression of popular identitarian preferences, and, on the other hand, by the interests of the agents who support film production. Focusing on the Brazilian Cinema Novo from the 1960s, it is brought context data and reflections that might lead the comprehension of the actual reality of filmmaking in Brazil, which is an ambience occupied by many agents since the conception of the projects up to their commercialization. It is suggested that innovative projects guided by the strategic design should make scenarios that consider the two tendencies in contrast, in a way that this economical segment keeps competitive in contemporary development of entertainment industry. [ABSTRACT FROM AUTHOR]