Lo coloquial como estrategia argumentativa en el comentario radiofónico.

The aim of this paper is to advance in the study of the formal features of the radio comments, a genre that appeared in Spanish talk radio programming in the late 90s and that has now become a key piece in any news, sports or entertainment program. From a more particular perspective, we are interested in analyzing the colloquial register as a stylistic constant that can be found in many comments, despite being highly planned texts, to humanize the texts, making them closer and more familiar to the audience. [ABSTRACT FROM AUTHOR]