Growing pains can't stop the new kid on the ad block.

This article presents a 1993 media outlook for place-based media in the U.S. Predictions about how placed-based media will fare in 1993 are as varied as the industry itself. The prognosis calls for place-based media to grow twice as fast as traditional media in 1993. Still, there are other estimates putting place-based on a growth track only slightly ahead of established media. Industry estimates of place-based spending range anywhere from $350 million to $500 million. In-store marketing stands at $350 million in 1992 and should grow to about $400 million in 1993, according to Wayne LoCurto, president and CEO of ActMedia. Moreover, the task for purveyors of place-based media is to prove they are effective and to convince media buyers to include a line item for them in marketing budgets. INSET: What's hot (in place-based media).;What's not (in place-based....