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Our celebrity love affair.
- Source :
-
Advertising Age . 5/4/1992, Vol. 63 Issue 18, p20-20. 1/4p. 1 Black and White Photograph. - Publication Year :
- 1992
-
Abstract
- The article reflects on various developments relating to advertising as of May 1992. Industry experts believe that the multi-million endorsement deals made by advertisers with celebrities are siphoning off funds from potential expenditures in other media. A Spanish court ruled that the television advertising for toy maker Feber SA Inc. was sexist and violated the constitution.
- Subjects :
- *ADVERTISING
*ADVERTISING endorsements
*MARKETING strategy
*TELEVISION advertising
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 63
- Issue :
- 18
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 9205182845