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The Rules of the Game.
- Source :
-
CRM Magazine . Jan2013, Vol. 17 Issue 1, p4-4. 1p. 1 Color Photograph. - Publication Year :
- 2013
-
Abstract
- The article discusses the concept of gamification focusing on the beneficial and productive uses for games in business applications. It mentions the approach of the customer relationship management (CRM) vendor in generating game-like environments for shopping. It also notes the capability of gamification as a way to do all in the online environment and to enable the vendor to save overhead in the process.
Details
- Language :
- English
- ISSN :
- 15298728
- Volume :
- 17
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- CRM Magazine
- Publication Type :
- Periodical
- Accession number :
- 91994196