Containment as Neocolonial Visual Rhetoric: Fashion, Yellowface, and Karl Lagerfeld's “Idea of China”.

Grounding our evidence in Karl Lagerfeld'sParis-Shanghai: A Fantasy, a filmic homage to Coco Chanel, we theorize a “visual rhetoric of containment,” which limits the subjectivity of the racial Other and consolidates whiteness. The visual rhetoric of containment manifests in four ways: the creation and enactment of “the yellowface gaze,” which affirms whiteness through the eyes of the “native” Other, the affirmation of a post-feminist model of exchange, which objectifies the Chinese, the representation of Chanel as a master of place and order, and the conception of time as a constraint that Chanel, but not the Chinese people, can transcend. [ABSTRACT FROM PUBLISHER]