Reading between the Lines: Gender and Viral Marketing.

A case study is presented of the marketing of the film "Best Friends Forever" in 2012 in terms of issues such as the distribution of independent films, female media employees in creative versus skilled labor roles, and job descriptions for above versus below the line labor on films. Gender equality in the entertainment industry, viral marketing, and film funding are discussed, as well as actresses and producers Brea Grant and Vera Miao.