Media barrage.

Authors :: Landen, Rachel
Source :: Modern Healthcare. 9/30/2013, Vol. 43 Issue 39, p8-10. 3p. 1 Color Photograph.
Publication Year :: 2013
Abstract: The article discusses the intricacy attached with the marketing of the new state insurance exchanges under the U.S. Patient Protection and Affordable Care Act. It refers to conflicting advertising campaigns being initiated by supporters and opponents of health insurance law putting uninsured ones into a dilemma. Jonathan Collegio, communication director at non-profit organization Crossroads GPS, informs about 100,000 dollars spent on advertising during summer.