A study on the promotion of the business service for regional retail store using smart technology.

Recently, large supermarkets causing new changes in the domestic distribution structure with price break and large store operation are expanding their advancement of super supermarket (SSM) into small-amount purchasing customers and causing frictions with regional retail stores. So the government passed 'the Large, Small and Medium-sized Enterprises Co-prosperity Cooperation Promotion Law (Win-Win Law)' at the National Assembly in November 2010 to protect traditional markets and has been making a lot of effort to find solutions to the problem of coexistence of the SSM with regional retail stores. So this paper attempts to explore the ways for regional retail stores to secure competitiveness against SSM amid the changes in the domestic distribution environment caused by the advancement of SSM. [ABSTRACT FROM AUTHOR]