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Circulation, Population Factor into Social Media Use.

Authors :
Rosenberry, Jack
Source :
Newspaper Research Journal. Summer2013, Vol. 34 Issue 3, p86-100. 15p. 3 Charts.
Publication Year :
2013

Abstract

Analysis of Facebook and Twitter activity of 38 U.S. daily newspapers found strong correlation between the news organizations' use of social media tools and the size of the community and circulation of the print edition. Larger papers were more effective in using social media. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
*NEWSPAPERS
*SOCIAL media
*JOURNALISM

Details

Language :
English
ISSN :
07395329
Volume :
34
Issue :
3
Database :
Academic Search Index
Journal :
Newspaper Research Journal
Publication Type :
Academic Journal
Accession number :
90330287
Full Text :
https://doi.org/10.1177/073953291303400307
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