WYBRANE ASPEKTY ZACHOWAń PRZEDSTAWICIELI POKOLENIA Y NA RYNKU USŁUG BANKOWYCH.

A typical representative of the Generation Y, living at the turn of the century, is a mobile person - who feels himself as a citizen of the world, tolerant, open to new ideas, but quickly bored. He lives intensively and cannot imagine life without access to the Internet and mobile phone. It is a person taking care of his education and aware of its importance. Representatives of Gen Y's use banking services, mainly because of the convenience in managing their finance and time saving. They recognize the increased security of money deposited in the bank. Their decisions are often influenced by parents or friends and the information that they find in the virtual world. They are not convinced by such incentives as traditional advertising, and banks leaflets. Other factors that influence the bank selection by the Generation Y are fees, professional service staff, a network of cash machines and bank reputation. [ABSTRACT FROM AUTHOR]