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The banks' new weapon: Being nice.
- Source :
-
Maclean's . 7/30/90, Vol. 103 Issue 31, p24. 4p. 4 Color Photographs, 1 Graph. - Publication Year :
- 1990
-
Abstract
- Explains how pressures from foreign and non-bank competitors are driving Canada's Big Six chartered banks to regain their recent loss of market share. Aggressive marketing campaign to woo consumers; Consumers' complaints; Automated teller machines (ATMs) and new technology; The rise of the new bank executive; Deregulation legislation.
- Subjects :
- *BANKING industry
Subjects
Details
- Language :
- English
- ISSN :
- 00249262
- Volume :
- 103
- Issue :
- 31
- Database :
- Academic Search Index
- Journal :
- Maclean's
- Publication Type :
- Periodical
- Accession number :
- 9008132460