Ephemeral Data.

This article provides information on ephemeral data, a class of applications designed to protect privacy by making content disappear after a defined period. Examples of companies providing such applications are security firms Snapchat, Wickr, Silent Circle and Gryphn. It discusses the increasing public awareness of security issues with the things they post on social media platforms, the reason why content on social media sites are persistent and a forecast on the future of ephemeral applications.