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Modeling the stimulators of the behavioral intention to use mobile entertainment: Does gender really matter?

Authors :
Leong, Lai-Ying
Ooi, Keng-Boon
Chong, Alain Yee-Loong
Lin, Binshan
Source :
Computers in Human Behavior. Sep2013, Vol. 29 Issue 5, p2109-2121. 13p.
Publication Year :
2013

Abstract

Highlights: [•] Gender moderating effect is examined. [•] Perceived usefulness, ease of use, social influence, and enjoyment are associated with intention to use. [•] No significant moderating effects of gender. [Copyright &y& Elsevier]

Subjects

Subjects :
*MOBILE entertainment
*TECHNOLOGICAL innovations & society
*TECHNOLOGICAL innovations
*ATTITUDES toward technology
*GENDER differences (Psychology)
*SOCIAL influence
*MOTIVATION research
HUMAN behavior research

Details

Language :
English
ISSN :
07475632
Volume :
29
Issue :
5
Database :
Academic Search Index
Journal :
Computers in Human Behavior
Publication Type :
Academic Journal
Accession number :
89112859
Full Text :
https://doi.org/10.1016/j.chb.2013.04.004
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