Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication.

Highlights: [•] Partial support for greater credibility of customer rather company spokesperson. [•] Quoting a customer adds credibility to business audience's perception of an article. [•] Attitude toward product more positive when information quotes customer spokesperson. [•] Spokespersons trusted more by businesspeople with low expertise than high expertise. [ABSTRACT FROM AUTHOR]