Understanding the Impact of Video Quality on User Engagement.

The article discusses the impact of Internet video quality on user engagement as of March 2013, focusing on user expectations and the management of quality by content providers. According to the article, quantitative research indicates that buffering ratios have the largest impact on consumer engagement with Internet video. Topics include video streaming, video on demand, rendering, quality metrics, bitrates, user behavior, and the analysis of datasets regarding content types such as live content. The video distributors Netflix Inc. and Hulu are mentioned.