Free riding and conflict in hybrid shopping environments: Implications for retailers, manufacturers, and regulators.

The article discusses the concepts of free riding and conflict in hybrid shopping environments as of March 2013, focusing on analyses of the impacts of the concepts on retailers, regulators, and manufacturers in America. It states that shoppers commonly use multiple distribution channels, including brick-and-mortar retailers and Internet shopping options. Other topics include price matching, business-to-business (B2B markets, and retail companies such as Target Corp. and Wal-Mart Stores Inc.