REFLEXOS DAS INOVAÇÕES NOS ÍNDICES DE RENTABILIDADE DE EMPRESAS.

This study aims to examine the effects of technological innovations and innovative actions implemented in the rates of return of Brazilian open capital companies. A descriptive study was conducted by: a survey to identify innovations implemented in the companies; the content analysis of the management report to identify the disclosed innovations; and research in the financial statements to calculate the rates of return. A questionnaire to identify innovations was sent to open capital companies, with shares traded in the Bovespa. The sample is based on the 22 companies that answered the questionnaire. From the tabulation of the data a ranking of the most innovative potential established and a data envelopment analysis was applied, having the innovation data as inputs and the rates of return as outputs, to identify the most efficient. The companies were classified into four quarters: innovative and inefficient, innovative and efficient, not innovative and efficient, innovative and not inefficient. It was concluded that not all potentially innovative companies were efficient in generating results, but the majority of the companies with low innovation potential were not successful. [ABSTRACT FROM AUTHOR]