Back to Search Start Over

Some aspects of customer satisfaction and customer loyalty.

Authors :
Kristensen, Kai
Kanji, Gopal K.
Source :
Total Quality Management. Jul98, Vol. 9 Issue 4/5, pS145-s151. 7p. 1 Graph.
Publication Year :
1998

Abstract

Discusses a report about the concepts of customer satisfaction and loyalty, presented at the 3rd World Congress for Total Quality Management: Business Excellence Through Quality Culture. Focus areas for customer satisfaction in marketing and quality; Microeconomic models of customer satisfaction; Statistical monitoring of customer satisfaction.

Subjects

Subjects :
*CUSTOMER satisfaction
*TOTAL quality management
*CONFERENCES & conventions

Details

Language :
English
ISSN :
09544127
Volume :
9
Issue :
4/5
Database :
Academic Search Index
Journal :
Total Quality Management
Publication Type :
Academic Journal
Accession number :
874916
Full Text :
https://doi.org/10.1080/0954412988776
Full Text Access
View/download PDF

Tools

Authors Abstract Subjects Details