Australian residents' attitudes toward pro-environmental behaviour and climate change impacts on the Great Barrier Reef.

Climate change and associated environmental impacts are increasingly important issues. Effective communication with residents of coastal communities is critical to mitigate and adapt to changing conditions; however, this can be a challenging feat without an understanding of attitudes toward pro-environmental behaviour. Drawing on three dimensions of the Theory of Planned Behaviour, this paper: (1) explores the Australian public's perceptions of climate change impacts on the Great Barrier Reef; (2) segments respondents into homogenous groups based on their environmental attitudes; and (3) profiles the emergent segments using managerially-relevant indicators. Study findings illustrate that respondents can be organised into five distinct segments according to their attitudes toward pro-environmental behaviour that could potentially stem climate change-related impacts. These segments perceive a variety of threats to the health of the Great Barrier Reef ecosystem, underestimate the performance of behaviours that help to mitigate impacts and face a variety of internal and external constraints on behavioural engagement. [ABSTRACT FROM PUBLISHER]