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An unflinching AIDS campaign.

Authors :
Johnson, T.E.
Gosnell, M.
Source :
Newsweek. 5/25/1987, Vol. 109 Issue 21, p24. 2/3p.
Publication Year :
1987

Abstract

New York City, with the highest national number of AIDS cases, has launched a very explicit anti-AIDS advertising campaign. But the ads have caused controversy, even though the local media have handled them with caution. Saatchi & Saatchi Compton Inc. created the ad campaign voluntarily and hopes to raise millions to buy time and space for the bilingual ads.

Subjects

Subjects :
*AIDS

Details

Language :
English
ISSN :
00289604
Volume :
109
Issue :
21
Database :
Academic Search Index
Journal :
Newsweek
Publication Type :
Periodical
Accession number :
8700000291