A ÉTICA CORPORATIVA E O CENÁRIO COMPETITIVO: UMA ANÁLISE DOS DILEMAS ÉTICOS NAS RELAÇÕES DE TRABALHO CONTEMPORÂNEAS A PARTIR DO FILME "O CORTE" (LE COUPERET).

The global phenomenon contributed to the exclusion of borders between countries and economies, heavily impacting contemporary society. We observe the emergence of a new logic for the conduct of business activities, providing the formation of a highly competitive environment, which impose new models of working relationships and ethical dilemmas. Thus, this article aims to analyze the changes in labor relations and the ethical dilemmas imposed on organizations and the professionals who work in a global society. This study employed the method of qualitative analysis of moving images, performing a description of the movie sequences (narrative units) and finally conducting a content analysis. The methodology used was based on the premise that the film productions are reflections of cultural expressions and address issues that contribute to the analysis of real phenomena. To strengthen relations between cinema and society, films express the reflection of the beliefs and the core values of the culture. This assumption was used for the election of the French Film "Le Couperet" (original title) as an object of analysis, in that it provides a timely view on the world of work and its transformations in modern corporations. The film seems to signal, thus the risks pointed out by authors such as Ransome (1999) about the corrosive effect of these new arrangements work in belief as a source of realization of material and psychological expectations of individuals. The article points out the discussion of corporate ethics as a useful tool for members of the organization in order to retrain individuals to make the effects of a highly competitive environment are mitigated and thus seek a balance between cooperation and assertiveness, respecting the social and moral boundaries. [ABSTRACT FROM AUTHOR]