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Is Innovation Killing Soap Sales?
- Source :
-
Wall Street Journal - Eastern Edition . 4/4/2013, Vol. 261 Issue 78, pB1-B2. 2p. 2 Color Photographs. - Publication Year :
- 2013
-
Abstract
- The article discusses falling sales of laundry detergent in the U.S. Some blame pre-measured pods of detergent sold by consumer-products company Procter & Gamble Co. and others for the decline, claiming that such items reduce sales by preventing consumers from using too much detergent. Procter maintains that the success of its pods has diminished sales of less-expensive detergents.
- Subjects :
- *LAUNDRY equipment
*DETERGENTS
*CONSUMER goods
*CLEANING compounds
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 261
- Issue :
- 78
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 86653602