Big talker.

The article profiles liberal television host Ed Schultz from the television talk show "The Ed Show" on cable news station MSNBC. Schultz support for the U.S. labor movement, the ratings for his show, and MSNBC's brand management strategies are discussed, as well as Schultz's high school and college football experience, his book "Straight Talk from the Heartland," and his football radio broadcasting for North Dakota State University. His conversion from conservative to liberal radio broadcasting after meeting his second wife Wendy Noack is mentioned, as well as his relationship with Democratic politician Byron Dorgan.