Proactive pedagogy.

Purpose – The purpose of this paper is to discuss the importance of instructional design and educational technology for libraries. Design/methodology/approach – The paper consists of a literature review followed by composition of concepts for column. Findings – Instructional design can assist libraries in providing proactive services in many areas of instruction and embedded librarianship. Originality/value – This column touches on an area that is not considered by library professionals, but is becoming increasingly important. [ABSTRACT FROM AUTHOR]