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Betwixt and Be'tween.'
- Source :
-
Publishers Weekly . 11/11/2002, Vol. 249 Issue 45, p32. 4p. 3 Color Photographs. - Publication Year :
- 2002
-
Abstract
- Talks about the effort of publishers to reach out to young readers also called as tweens. Discussion on the buying power and influence of the tweens on the market; Comment from Lisa Holton, senior vice president and publisher, regarding the reaction of readers on the use of the term tweens for young people between the age of eight and fourteen; Success of the book 'Harry Potter,' by J.K. Rowling.
- Subjects :
- *PUBLISHING
*PRETEENS
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 249
- Issue :
- 45
- Database :
- Academic Search Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 8494791