The nature of the game.

Purpose – The purpose of this paper is to provide insights into issues encountered in maintaining library technologies and electronic collections on a limited budget and with limited personnel. Design/methodology/approach – The paper uses real world experiences and data to report on collection development decisions as they relate to electronic journals in an era of shrinking budgets and changing user expectations. Findings – Efficient and ubiquitous access to information has altered user expectations and needs, which in turn have altered the methods and means by which libraries provide services to users. Yet many academic libraries continue to use outmoded models and suffer as a consequence. Originality/value – This paper examines the cost and usage of an individual journal title and the disparities between return on investment for the electronic and printed form of that journal. The author employs real-world cost and usage statistics to make a case for shifting the focus of collection development from print to electronic subscriptions even if the online access is more costly. [ABSTRACT FROM AUTHOR]