HAZCI TüKETİM DAVRANIŞLARI VE TELEVİZYON PROGRAMLARINI İZLEME EĞİLİMLERİ ARASINDAKİ İLİŞKİ : SüLEYMAN DEMİREL üNİVERSİTESİ ÖĞRENCİLERİ üZERİNE BİR ARAŞTIRMA

The aim of this study is to research and understand people's hedonic consumption behavior inreasing due to individualising and changing conditions of everyday life with social repression agency. Specially this study includes an empirical investigation on the students of Süleyman Demirel University by considering the direction of television as the most common represssion agency determining the consumer hedonic trend, formatting fantasy and dreams thereby the sense of reality out of people. [ABSTRACT FROM AUTHOR]