BRANDING AND BRAND POSITIONING IN PHARMACEUTICAL SECTOR: A RESEARCH.

This research indicates a methodology for branding and brand positioning in Pharmaceutical Sector. Branding and brand positioning have become an important topic for practitioners in recent years. Branding and brand positioning becomes an important key of how to manage markets effectively. A key component of many initiatives is the implementation of branding and brand positioning methods. As a result it is seen that branding and brand positioning applications can be an effective and successful tool for pharmaceutical sector professionals. [ABSTRACT FROM AUTHOR]