PROCESSOS DE MOVIMENTOS DE SIGNIFICADOS SIMBÓLICOS NO CONSUMO ALIMENTAR.

Consumer goods carry and communicate mobile cultural meanings that are in constant transformation. In the model of movement of meaning presented by Grant McCracken (2003) there are two institutions that illustrate the symbolic transference: advertising and the fashion system. In this article we defend that the food system works in the same way as the fashion system. We pretend to update the instruments, agents and rituals of the theoretical model criated by McCracken in its application to the food system. [ABSTRACT FROM AUTHOR]