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Soft Power and the Chinese Propaganda System.
- Source :
-
Journal of Contemporary China . Nov2012, Vol. 21 Issue 78, p899-914. 16p. - Publication Year :
- 2012
-
Abstract
- Chinese party-state officials now openly speak of the importance of increasing the country's soft power. This raises questions, however, about how the soft power concept relates to the party-state's existing propaganda system. This article investigates how the party-state interprets the soft power concept and how this fits into its broader approach to propaganda work. It argues that the way the party-state has interpreted the concept of soft power conforms to its approach to both foreign and domestic propaganda work. Like foreign propaganda, increasing soft power for the party-state involves improving international communication capabilities and is undertaken with domestic objectives in mind; like domestic propaganda work, policies designed to increase soft power are expected to balance the goal of promoting cultural creativity and variety with the goal of strengthening national cohesion. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10670564
- Volume :
- 21
- Issue :
- 78
- Database :
- Academic Search Index
- Journal :
- Journal of Contemporary China
- Publication Type :
- Academic Journal
- Accession number :
- 82611411
- Full Text :
- https://doi.org/10.1080/10670564.2012.701031