FENNTARTHATÓSÁG A HAZAI VÁLLALATI GYAKORLATBAN: - A „VERSENYBEN A VILÁGGAL” KUTATÁSI PROGRAM 2009. ÉVI KÉRDőíVES FELMÉRÉS EREDMÉNYEINEK VIZSGÁLATA.

Sustainability has been receiving an ever increasing attention in recent years. Some authors even cite sustainability as the next megatrend after quality and IT revolutions (Lubin-Esty, 2010). This paper aims to examine to what extent this megatrend prevails in Hungary: do Hungarian companies treat environmental protection and sustainability as a strategic element of competitiveness? The paper studies the concept of corporate sustainability, then examines the presence of the three aspects of sustainability in the strategy and practice of Hungarian firms. The analysis is based on the results of a survey on competitiveness carried out by the Competitiveness Research Centre of Corvinus University of Budapest in 2009. [ABSTRACT FROM AUTHOR]