Perfil del vegano/a activista de liberación animal en España.

The main objective of this study is to identify the vegan activist profile in Spain, with vegans being the most committed group within the animal liberation movement. Through online questionnaires, we analyzed socio-demographic characteristics, ideological and emotional aspects of the participants, their process of conversion, as well as their preferences regarding activism strategies. The findings are very similar to previous studies about animal rights activists, especially those conducted in the United States. The paper concludes with recommendations aimed at animal organizations, companies and governments. [ABSTRACT FROM AUTHOR]