Negativismo mediático y campaña electoral en las Elecciones Generales de 2008.

This paper aims to understand the behavior of Spain's main media within a specific electoral context: the 2008 General Election. To this end, we analyzed the coverage of the major Spanish newspapers (El País, El Mundo and Abc) in order to determine whether their agenda setting and framing had political motives, in addition to the merely informative intention. Spanish media had at least two options within the context of the elections: to offer their readers a neutral coverage or, on the contrary, to taint it with obvious partisanship. Our findings demonstrate the predominance of the latter option. [ABSTRACT FROM AUTHOR]