The evolution of public relations measurement and evaluation

MLA

Watson, Tom. “The Evolution of Public Relations Measurement and Evaluation.” Public Relations Review, vol. 38, no. 3, Sept. 2012, pp. 390–98. EBSCOhost, https://doi.org/10.1016/j.pubrev.2011.12.018.

APA

Watson, T. (2012). The evolution of public relations measurement and evaluation. Public Relations Review, 38(3), 390–398. https://doi.org/10.1016/j.pubrev.2011.12.018

Chicago

Watson, Tom. 2012. “The Evolution of Public Relations Measurement and Evaluation.” Public Relations Review 38 (3): 390–98. doi:10.1016/j.pubrev.2011.12.018.